aimcreatives.co · Oct 4, 2026
aimcreatives.co — photo status
4: Water Ways - Dart (9.2/10) Personally I think this was my second favourite ad this season. Love the concept. The connection to Yom Tov. The message. The art. Perfect ad. Yidel says: If we were judging purely on art direction, this would be the winner. Including the product within the rectangle saves it from being just a beautiful piece of art, giving the visual a purpose. But it doesn’t quite do enough to put it in the top tier as an ad. Stronger copy might have taken it there. As a piece of art, it’s outstanding. As an ad, it’s almost there.
