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Boro Park Scoop · Nov 12, 2026

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The New York City Council voted Thursday to ban businesses from using customers' personal data and algorithms to charge different prices for identical products or services. The legislation targets a practice known as surveillance pricing and would allow fines of up to $1,000 per violation. Traditional discounts and loyalty programs would remain permitted. The measure still requires Mayor Zohran Mamdani's signature to become law.

The New York City Council voted Thursday to ban businesses from using customers' personal data and algorithms to charge different prices for identical products or services. The legislation targets a practice known as surveillance pricing and would allow fines of up to $1,000 per violation. Traditional discounts and loyalty programs would remain permitted. The measure still requires Mayor Zohran Mamdani's signature to become law.

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