Clover Business Tips — text status

If you’re spending money on advertising but don’t know which ads are bringing you customers, you’re basically guessing. Ask every new customer how they heard about you. Track the leads and sales from each place you advertise. Then compare what you spent with what actually came back. The takeaway is simple: track every marketing dollar. Spend more on what works, fix or stop what doesn’t, and don’t keep paying for advertising just because you’ve always done it.