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FrontRow · Jul 31, 2026

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As Google continues pushing AI-powered summaries to users, sites like Reddit aren't getting the kind of referral traffic they did in the past. Reddit CEO Steve Huffman said in an interview, coinciding with his company's quarterly earnings report, that Google's artificial intelligence offering called AI Overviews has created uncertainty when it comes to search-derived traffic. Reddit has historically been a major beneficiary of Google search referrals, which have helped the company obtain users. But with Google providing more information on its own page and pushing blue links further down, the economics of the internet are changing. "Search is volatile, and we see those changes, we've been through those many times," Huffman said.

As Google continues pushing AI-powered summaries to users, sites like Reddit aren't getting the kind of referral traffic they did in the past. Reddit CEO Steve Huffman said in an interview, coinciding with his company's quarterly earnings report, that Google's artificial intelligence offering called AI Overviews has created uncertainty when it comes to search-derived traffic. Reddit has historically been a major beneficiary of Google search referrals, which have helped the company obtain users. But with Google providing more information on its own page and pushing blue links further down, the economics of the internet are changing. "Search is volatile, and we see those changes, we've been through those many times," Huffman said.

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