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FrontRow · Aug 10, 2026

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As consumers look for ways to strengthen their financial footing, a new trend is gaining steam on social media — and, for once, it doesn’t involve buying anything. “Moneymaxxing,” a movement aimed at financial improvement, encourages people to maximize their budgets by trimming recurring expenses, redeeming rewards points — a related trend known as “pointsmaxxing” — and stashing extra cash in a high‑yield savings account. “Moneymaxxing is now about getting the absolute most out of your money by being proactive, resourceful, and creative to achieve a life of abundance,” said Winnie Sun, co-founder and managing director of Sun Group Wealth Partners, based in Irvine, California. It’s a “cultural shift,” Sun said, one that’s “not about living with less, but rather it’s about seeking more for yourself.” Moneymaxxing is “frugality made cool again — I love it,” said Brad Klontz, a Boulder, Colorado-based psychologist and certified financial planner. “Its better than credit-card maxxing, which is what we’ve been doing for way too long,” said Klontz, who is also managing principal of YMW Advisors and a member of CNBC’s Financial Advisor Council. Americans have been racking up more and more credit card debt. Credit card balances increased 4.4% year over year to a collective $1.14 trillion, according to a new, quarterly credit industry insights report from TransUnion. The average balance per consumer now stands at $6,610, also up 2.1% year over year.

As consumers look for ways to strengthen their financial footing, a new trend is gaining steam on social media — and, for once, it doesn’t involve buying anything. “Moneymaxxing,” a movement aimed at financial improvement, encourages people to maximize their budgets by trimming recurring expenses, redeeming rewards points — a related trend known as “pointsmaxxing” — and stashing extra cash in a high‑yield savings account. “Moneymaxxing is now about getting the absolute most out of your money by being proactive, resourceful, and creative to achieve a life of abundance,” said Winnie Sun, co-founder and managing director of Sun Group Wealth Partners, based in Irvine, California. It’s a “cultural shift,” Sun said, one that’s “not about living with less, but rather it’s about seeking more for yourself.” Moneymaxxing is “frugality made cool again — I love it,” said Brad Klontz, a Boulder, Colorado-based psychologist and certified financial planner. “Its better than credit-card maxxing, which is what we’ve been doing for way too long,” said Klontz, who is also managing principal of YMW Advisors and a member of CNBC’s Financial Advisor Council. Americans have been racking up more and more credit card debt. Credit card balances increased 4.4% year over year to a collective $1.14 trillion, according to a new, quarterly credit industry insights report from TransUnion. The average balance per consumer now stands at $6,610, also up 2.1% year over year.

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