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FrontRow · Jul 27, 2026

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Ford Motor is expanding its accessory and parts business in an effort to boost profits and better tap into the $53 billion U.S. aftermarket industry. The automaker is planning to increase its aftermarket products — from exterior detailing and vehicle wraps to performance parts and systems — and have more exclusive moments it’s comparing to a “Nike shoe drop,” with new and special-edition vehicle models, according to Matt Simpson, Ford Customization’s executive director. “Think like a ‘Nike dropping a sneaker’ is the vision,” Simpson told CNBC during an event at the Michigan International Speedway racetrack here promoting the company’s efforts. “We’re significantly increasing our investment in this group to bring more choice and to engage customers in this aftersales.”

Ford Motor is expanding its accessory and parts business in an effort to boost profits and better tap into the $53 billion U.S. aftermarket industry. The automaker is planning to increase its aftermarket products — from exterior detailing and vehicle wraps to performance parts and systems — and have more exclusive moments it’s comparing to a “Nike shoe drop,” with new and special-edition vehicle models, according to Matt Simpson, Ford Customization’s executive director. “Think like a ‘Nike dropping a sneaker’ is the vision,” Simpson told CNBC during an event at the Michigan International Speedway racetrack here promoting the company’s efforts. “We’re significantly increasing our investment in this group to bring more choice and to engage customers in this aftersales.”

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