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FrontRow · Aug 13, 2026

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Pandora is pushing ahead with plans to replace some sterling-silver jewelry with platinum-plated alternatives even after silver prices retreated from their highs, the CEO told CNBC. It comes as the Danish jeweler seeks to permanently reduce its exposure to volatile precious-metal prices. But CEO Berta de Pablos-Barbier said on Thursday that it was continuing with this push, despite the fact price has since fallen. "We are diversifying our portfolio of materials, and this is about making a Pandora that is going to be more flexible and offering diverse materials for our consumer," she told CNBC's "Squawk Box Europe." Silver prices have fallen since a multi-year peak of more than $120 an ounce in January. Spot silver was trading at just under $65 an ounce on Thursday. The metal was trading at around $80 an ounce in February, when Pandora first announced that it would move to platinum-plated jewelry. Pablos-Barbier said the move would help the company keep profit margins high

Pandora is pushing ahead with plans to replace some sterling-silver jewelry with platinum-plated alternatives even after silver prices retreated from their highs, the CEO told CNBC. It comes as the Danish jeweler seeks to permanently reduce its exposure to volatile precious-metal prices. But CEO Berta de Pablos-Barbier said on Thursday that it was continuing with this push, despite the fact price has since fallen. "We are diversifying our portfolio of materials, and this is about making a Pandora that is going to be more flexible and offering diverse materials for our consumer," she told CNBC's "Squawk Box Europe." Silver prices have fallen since a multi-year peak of more than $120 an ounce in January. Spot silver was trading at just under $65 an ounce on Thursday. The metal was trading at around $80 an ounce in February, when Pandora first announced that it would move to platinum-plated jewelry. Pablos-Barbier said the move would help the company keep profit margins high

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