JewishStatusOpen the app

Jewasity · Sep 3, 2026

Jewasity — photo status

Adidas is facing backlash after featuring wounded Israeli soldier Shalev Biton in a new ad campaign. Biton, who lost his leg in Gaza, was featured promoting the company’s single-shoe service for amputees.

Adidas is facing backlash after featuring wounded Israeli soldier Shalev Biton in a new ad campaign. Biton, who lost his leg in Gaza, was featured promoting the company’s single-shoe service for amputees.

Watch in the app All of Jewasity's statuses

More from Jewasity