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Jewish News 24 · Aug 25, 2026

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Target’s apology for a controversial children’s Halloween costume has generated nearly 100 million views on X, highlighting the widespread backlash that prompted the retailer to pull the costume from its shelves. Target posted the apology Monday after critics said the orange-and-black clown costume, along with a promotional image showing a Black child wearing it, evoked racist minstrel caricatures associated with the Jim Crow era.

Target’s apology for a controversial children’s Halloween costume has generated nearly 100 million views on X, highlighting the widespread backlash that prompted the retailer to pull the costume from its shelves. Target posted the apology Monday after critics said the orange-and-black clown costume, along with a promotional image showing a Black child wearing it, evoked racist minstrel caricatures associated with the Jim Crow era.

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