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Jewish News 24 · Jul 15, 2026

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Chabad-Lubavitch has launched a new billboard campaign across New York City promoting Jewish pride and identity, saying it aims to respond to rising antisemitism with messages of confidence, joy and Jewish continuity. The campaign, titled "Born to Be a Yid," features billboards showing joyful scenes of Jewish life, including children wearing yarmulkas and tzitzit playing together and a bride and groom celebrating beneath a chuppah. Organizers said the principal donor funding approximately $200,000 worth of billboard advertising asked to remain anonymous.

Chabad-Lubavitch has launched a new billboard campaign across New York City promoting Jewish pride and identity, saying it aims to respond to rising antisemitism with messages of confidence, joy and Jewish continuity. The campaign, titled "Born to Be a Yid," features billboards showing joyful scenes of Jewish life, including children wearing yarmulkas and tzitzit playing together and a bride and groom celebrating beneath a chuppah. Organizers said the principal donor funding approximately $200,000 worth of billboard advertising asked to remain anonymous.

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