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Jewish News 24 · Jul 23, 2026

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New Jersey Gov. Mikie Sherrill signed the Fair Price Protection Act into law Thursday, prohibiting grocery stores and third-party delivery platforms from using algorithms to charge individual shoppers different prices for the same products. The bill, sponsored by Senator Joe Cryan, bars businesses from using personal data - such as online activity, location, purchasing history, or other collected information - to set prices based on what an algorithm predicts a shopper is willing or able to pay.

New Jersey Gov. Mikie Sherrill signed the Fair Price Protection Act into law Thursday, prohibiting grocery stores and third-party delivery platforms from using algorithms to charge individual shoppers different prices for the same products. The bill, sponsored by Senator Joe Cryan, bars businesses from using personal data - such as online activity, location, purchasing history, or other collected information - to set prices based on what an algorithm predicts a shopper is willing or able to pay.

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