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Myb News · Nov 10, 2026

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Genesis opened GV90 orders in South Korea. Starting prices there: about $104,000, $141,500 with these coach doors, or $178,500 for the four-seat Executive Suite shown inside. America gets the coach doors on Neolun trims, expected early 2027. U.S. prices aren't announced; these are Korean-price conversions. Equipment varies by market. The money behind it: Hyundai Motor. Its common shares are worth roughly $42 billion today, versus $32 billion at the end of 2014, before Genesis launched as a separate luxury brand in 2015. That increase isn't all Genesis; Hyundai's other business and exchange rates matter too. Genesis has no separate stock-market value, but sold over 220,000 cars globally in 2025. Hyundai's bet: sell more expensive cars, and make more money per customer. LINK TO MYB ONLINE mybnews.com

Genesis opened GV90 orders in South Korea. Starting prices there: about $104,000, $141,500 with these coach doors, or $178,500 for the four-seat Executive Suite shown inside. America gets the coach doors on Neolun trims, expected early 2027. U.S. prices aren't announced; these are Korean-price conversions. Equipment varies by market. The money behind it: Hyundai Motor. Its common shares are worth roughly $42 billion today, versus $32 billion at the end of 2014, before Genesis launched as a separate luxury brand in 2015. That increase isn't all Genesis; Hyundai's other business and exchange rates matter too. Genesis has no separate stock-market value, but sold over 220,000 cars globally in 2025. Hyundai's bet: sell more expensive cars, and make more money per customer. *LINK TO MYB ONLINE mybnews.com*

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