Runway 972 News · Oct 28, 2026
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*INSIDE SCOOP: Why ISRAIR Is Struggling on the NYC–TLV Route*
Sources tell us Israir was warned before launching that success on the NYC–TLV route depends heavily on working with travel agents, who play a major role in filling seats.
Despite repeated warnings, Israir reportedly chose not to follow the model used by established competitors like Elal and Arkia
Now, with demand reportedly weak and flights struggling to fill, the warnings from agents are becoming harder to ignore.
For now, Israir is holding its ground — but the big question is whether it will reconsider its strategy before the losses mount further.
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