Yoilish — text status

Israel is spending millions to win the AI information war—and it's largely failing. The government hired Brad Parscale, Donald Trump's former digital strategist, to lead a campaign designed to improve Israel's image across the internet and influence the information AI models rely on. Despite the money and sophisticated tactics, the effort has struggled to change the broader narrative. Critics say Israel's online messaging has been undermined by the reality of the war, fragmented government coordination, and the sheer speed at which negative content spreads.