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Myb News · Oct 29, 2026

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Hyatt brings new StandardX hotel brand to Times Square with 1,800 rooms Hyatt Hotels, which owns major global hotel brands, is teaming up with Extell Development Co., a major New York real estate firm, to build a massive new property in Manhattan. The companies announced plans to debut The StandardX brand in North America with an 1,800-key flagship hotel in New York City. The StandardX Times Square will sit in the heart of the Theater District at 255 W. For the full story

*Hyatt brings new StandardX hotel brand to Times Square with 1,800 rooms* Hyatt Hotels, which owns major global hotel brands, is teaming up with Extell Development Co., a major New York real estate firm, to build a massive new property in Manhattan. The companies announced plans to debut The StandardX brand in North America with an 1,800-key flagship hotel in New York City. The StandardX Times Square will sit in the heart of the Theater District at 255 W. *For the full story* https://mybnews.com/a/hyatt-brings-new-standardx-hotel-brand-to-times-square-with-1-800-room

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